E-E-A-T is a core concept introduced by Google’s Search Quality Evaluator Guidelines. It plays a crucial role in determining how reliable, helpful, and accurate your content is—especially in YMYL (Your Money or Your Life) topics like health, finance, legal advice, and product reviews.
Breaking Down E-E-A-T:
- Experience
Google looks for content that shows real-life experience with the subject. For example, a skincare review written by someone who has used the product personally adds more value than generic content. - Expertise
The content should reflect deep knowledge or professional background in the subject matter. An article on taxes should ideally be written by a certified accountant or financial expert. - Authoritativeness
This refers to the credibility of the content creator or the website itself. Backlinks from trusted sites, mentions in the media, or positive user reviews contribute to this. - Trustworthiness
Perhaps the most critical factor. Your website should be safe, transparent, and honest. This includes using HTTPS, having clear contact information, privacy policies, and accurate facts.
Why E-E-A-T Matters for SEO?
- Boosts your site’s Google ranking—especially for YMYL topics
- Builds user trust, increasing engagement and conversions
- Helps Google identify high-quality, factual content
- Improves brand reputation and authority over time
💡 How to Improve E-E-A-T on Your Website?
- Display author bios with credentials
- Add testimonials, case studies, or personal experiences
- Get backlinks from reputable and industry-specific sites
- Keep content updated and fact-checked
- Clearly show your privacy policy, terms of service, and contact info
